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Why Starbucks KILLED Mobile Pickup
1:37
YouTubeOmni Talk Retail
Why Starbucks KILLED Mobile Pickup
Starbucks is shutting down its mobile-only pickup stores under new CEO Brian Niccol's vision for "coffee houses with better vibes." But is this the right move? Key discussion points: • Why closing pickup-only stores might be a strategic error • The problematic use of "bad vibes" in business communications • What Niccol's actual vision for ...
63 views2 days ago
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Starbucks' newly-appointed CEO, Brian Niccol, has come under scrutiny for his plan to commute nearly 1,000 miles between his Newport Beach, California home and the company’s Seattle headquarters using a corporate jet. Critics point out the inconsistency between the coffee giant's public stance on sustainability and Niccol's travel arrangements. Despite having a primary office in Seattle, Niccol will be allowed to use the company’s aircraft for commuting. While Starbucks defends Niccol's compensa
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