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Sainsburys have officially kicked off the battle of the christmas ads with their wholesome Roald Dahl short. The ad features the beloved BFG, as he takes Sainsbury’s worker Sophie on a festive culinary journey. Sainsburys have truly captured the magic of Christmas by using storytelling to create a heartwarming dose of festive feels. #christmasmarketing #christmasadverts #sainsburyschristmasadvert #roalddahl #becauseofmarketing #sainsburyschristmas #holidaymarketing
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