Why didn't the conversion strategies work? The Failure of the First Protestant Missionaries #GreshamLecture It’s usually said that Protestant and evangelical Christians made very little missionary effort in the 16th-18th centuries. In fact, there was much more than we remember. But they used strategies that look very alien to modern eyes: whether trying to spread ‘civilisation’ as a prerequisite for conversion, or seeing these efforts as part of a global apocalyptic conflict. This lecture will i