Truck Stop Chic on Instagram: "James Garner became the spokesman for the beef industry in 1987, appearing in a series of commercials that highlighted beef as a nutritious and essential part of the American diet. His down-to-earth, rugged persona was a perfect match for the campaign, emphasizing the value of beef in family meals. Garner’s relatable and trustworthy image made him an effective advocate, appealing to families across the country and reinforcing beef’s role as a staple of American coo

James Garner | People | Pioneers of Television | PBS