“At Ryogoku Station in Tokyo, advertisers used a 3D digital setup to create a dramatic interaction between a sumo wrestler and a high-speed train.” The installation leverages cultural relevance - Ryogoku being the home of sumo - while showcasing the impact of motion-led, immersive outdoor advertising. It’s a strong demonstration of how place-based storytelling can elevate brand recall and attention. #WhatTheMarketing #JapanMarketing #DigitalOOH #CreativeAds | MalesLife