Gen-Z founder Kobe Harris pitched Kobe’s Co. - 100% natural, compostable lip balms made with just four ingredients (beeswax, coconut oil, sunflower oil, mango butter). Bootstrapped from a $200 start, he scaled via TikTok/FB ads to $1.5M YTD with strong margins and smart CAC/ROAS. Sharks praised the hustle; tough retail talk followed, but Kobe held his value-betting on DTC growth and smart marketing. | Createimprovement
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