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TTK Prestige makes cooking cool with #LetsGetCooking. By embracing kitchen mishaps and creativity, its new campaign inspires younger Indians to swap takeout for homemade meals, celebrating the joy of cooking. Advertising. Oct 09, 2024.
Birla Opus' feel-good animated film paints a new brand message
Jun 21, 2024 · Birla Opus Paints, housed under Aditya Birla Group’s Grasim Industries, has released a new brand film to embody its tagline ‘Make Life Beautiful.’. The film will be advertised in Hindi and all major regional languages and backed by a 360-degree activation across TV, digital, OOH, print, and radio to drive awareness and induce trials.
Blog: 25 years on, is McDonald's a success in India?
Sep 7, 2021 · This week, McDonald’s completed 25 years in India. How time flies! I can still remember when the first McDonald’s restaurant opened in Delhi in 1996. There was a Nirula’s restaurant at the corner of Basant Lok which made way for the new American eatery. Our Rediffusion office was in the same commercial complex, adjacent to Priya cinema ...
Battle of the Brands: MakeMyTrip vs EaseMyTrip (part two)
Dec 7, 2021 · The split in top influencers for the two brands is telling of the different communities they are tapping into. EaseMyTrip racks up more mentions under entertainment and finance-branded YouTube channels, while MakeMyTrip features more exclusively through travel-specific journalism. One reflects a slightly more expansive view of the online travel ...
Blog: Google's two Indias - India 1 versus India 2
Mar 29, 2021 · In the second of a three part series, the author delves deeper into Google's Search Report 2020. Non-metros are emerging as the new superstars. Non-metros (India 2) are catching up with metros (India 1) in terms of internet usage. The three key pillars of voice, vernacular, and video are going from strength to strength in India’s Tier 2/3 cities.
Opinion: Understanding Gen Z in India
Dec 21, 2021 · According to an American study, Gen Z is the most depressed generation, and this is also true for Gen Z in India. To cope, Gen Z use their representations online to find their clan and a sense of belonging. Today Gen Z are shrouded with uncertainty. The internet, capitalism and new technology have created a choice-crisis for youth.
Eureka Forbes’ Aquaguard unveils new visual identity
Feb 18, 2021 · After recently unveiling a new visual identity, Eureka Forbes has now rolled out a fresh look for its flagship water purifier brand, Aquaguard. With this, the three-decade-old brand aims to carve a niche into new-age consumers’ lives and households. The brand rehaul comprised multiple teams from Eureka Forbes, Aquaguard, Bombay Design Centre ...
IPAN Hill & Knowlton re-brands as IPAN Hill+Knowlton Strategies
Sep 20, 2012 · IPAN Hill & Knowlton has rebranded itself and will be known as IPAN Hill+Knowlton Strategies. The change is in line with the rebranding of Hill & Knowlton and is a part of its global shift in corporate identity. Commenting on the change, Jack Martin, global chairman and CEO, Hill+Knowlton Strategies, said, “The new brand points to a shifting ...
Battle of the Brands: MakeMyTrip vs EaseMyTrip - Campaign India
Dec 1, 2021 · Talkwalker is a consumer intelligence acceleration platform, helping over 2,500 brands drive business impact with actionable consumer insights. The Battle of the Brands series utilises Talkwalker’s AI-enabled Blue Silk technology to analyse millions of images, videos, audio, conversations, and tags from across social media, blogs, news channels, etc. - …
Prescription for success: How marketing is revolutionising India's ...
Aug 26, 2024 · Prescription for success: How marketing is revolutionising India's healthcare industry. Innovative marketing is driving change in the INR 5.4 lakh crore pharmaceutical industry, which spends INR 2,000 crore annually on marketing research for patient care.