People's Postcode Lottery releases TV-led festive iteration of …
Nov 1, 2024 · It will also feature in cinemas when Gladiator II opens in mid-November, and will run across paid social and direct marketing.. The out-of-home element of the campaign will run on major sites across the UK, including the Piccadilly Circus, The Cromination and Waterloo Domination sites.
Find Waldo in Etsy’s holiday campaign | Campaign US
Nov 1, 2024 · The marketers shot the work in Prague, also produced a spot in which Waldo says, “People love to find me, but me? I love finding the perfect gift,” before explaining what he likes to give to friends. Another commercial stars Etsy artist Alexis Anne Grant, an artist on Etsy, who paints a Christmas ornament with the face of a family’s dog, Hunter, after he dies as a way to memorialize him.
One week, one brand, two ads slammed for racism. Why are we …
Oct 11, 2024 · Two separate Heinz campaigns made by different agency partners have received backlash this week for seemingly reflecting racist stereotypes. One, an out-of-home ad for Heinz pasta sauces created by VML and running in London, depicts newlyweds sitting in between their parents — a white husband with both his parents present, …
Lessons from 20 years of Dove’s Campaign for Real Beauty
Apr 9, 2024 · Dove’s Real Beauty effort continues to endure as the gold standard, even as “brand purpose” falls out of vogue with marketers. Brands are broadly moving away from speaking out on social issues, both out of fear of backlash and amid a broader disinterest among consumers for brands to weigh in.
E.l.f. Beauty finds beauty in disruption, goes viral along the way
Oct 9, 2024 · E.l.f. Beauty’s attention-grabbing marketing — featuring George Washington sporting pimple patches, Dicks plastered across New York City Subway stations and true crime parodies — isn’t solely designed to go viral, according to the brand, although its TikTok profile has accumulated over 40 billion views. “Viral is not our goal post — …
Astellas Pharma shifts into DTC mode with new Izervay campaign …
Oct 2, 2024 · Astellas said it’s targeting patients who may be at risk of developing GA — up to some 1.5 million people in the U.S. Currently, Izervay is one of only two GA drugs that have been approved by the FDA; Apellis Pharmaceuticals’ Syfovre was approved in February 2023, just a few months before Izervay.
Coca-Cola unveils ‘Holidays are coming’ ad made by AI
Nov 14, 2024 · The Coca-Cola Company has reimagined its 1995 classic “Holidays are coming” with an AI-generated version. Promoting Coke Zero, the sugar-free variety of Coca-Cola, the 15-second clip is airing on TV today (14 November).
Unilever announces result of global media review with six rivals ...
Sep 30, 2024 · Global review kicked off in January.. From Campaign US. Unilever has reappointed WPP’s Mindshare to its media account in the US and UK but has shaken up its agency arrangements in a number of other markets, including Canada and parts of …
CMO 50 2024: Kristyn Cook | Campaign US
Sep 24, 2024 · Basketball superstar Caitlin Clark hugged Jake before her own parents after signing her first WNBA contract with the Indiana Fever; Clark was the first college athlete with whom State Farm signed a NIL deal.And following an NFL game where Taylor Swift sat next to then-new boyfriend Travis Kelce’s mother Donna, Jake was seated next to the Kelce matriarch at …
Festive feline 'Cataclaws' stars in Lego Christmas spot
Nov 5, 2024 · The Lego Group has introduced a new character for this year’s global festive campaign, “it’s not a cat, it’s Cataclaws”. Created by Our Lego Agency and the Lego global brand development team, the campaign features a 105-second film that opens with adults getting reading for the big day stressfully.