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Your trusted source for in-depth programmatic news, views, education, and events. AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and AI to commerce, CTV, measurement and mobile.
Meet Magnite, The Post-Merger Name For Rubicon Project And …
Tuesday, June 30th, 2020 – 12:05 am. SHARE: The Rubicon Project and Telaria brands are no more. The two exchanges, which merged in December, have picked a new name to go to market with together: Magnite. “It felt descriptive of the brand mission,” said Magnite CEO Michael Barrett. Meant to evoke magnetism and the “-ite” of a mineral ...
Xandr, Formerly AppNexus, Is Now Formerly AT&T, After Its …
Tuesday, December 21st, 2021 – 11:03 am. SHARE: AT&T has sold its ad tech business Xandr to Microsoft. Terms of the deal were not disclosed. The acquisition marks the end of a painful and unsuccessful run for the one-time leader of the programmatic industry, AppNexus, which was rebranded Xandr but never found a home within the AT&T organization.
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Join Now. Your trusted source for in-depth programmatic news, views, education, and events. AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and AI to commerce, CTV, measurement and mobile.
AdExplainer: The Difference Between AVOD and FAST
May 16, 2022 · Free ad-supported TV (FAST) apps host linear channels that deliver scheduled programming to a mass audience through connected devices, while ad-supported video-on-demand (AVOD) is at the behest of the user, who initiates individual viewing sessions that generate inventory in which to serve personalized advertising. The UX of AVOD vs. FAST.
Measurement - AdExchanger
With an approved list of sites and contextually segmented content, publishers don’t risk getting caught up in automated keyword blocklists, which consistently demonetize the news. The latest news from AdExchanger on measurement, from new models to platform updates to how marketers, agencies, platforms and publishers are transforming their ...
What Is A Data Broker? - AdExchanger
Mar 5, 2024 · In a 2014 report, the Federal Trade Commission broadly defined a data broker as any company that monetizes by collecting consumer data and selling it to third parties. Recent examples include X-Mode Social and its successor, Outlogic, which settled FTC allegations in January, and Kochava, the subject of a recently refiled FTC lawsuit.
The Top 10 Programmatic Agencies - AdExchanger
Dec 11, 2017 · That said, we recognize IPG’s Cadreon, WPP’s Xaxis, Omnicom’s Accuen, Publicis’ Precision and Dentsu’s Amnet and Accordant have all developed and continue to provide essential programmatic expertise at the holding company level. Here are AdExchanger’s top 10 programmatic agencies, ranked from 10 th to first. 10) PMG: The Dev Agency.
Platforms - AdExchanger
Down Goes Oracle Advertising; The Internet Failed Pollsters, And Vice Versa. BY AdExchanger // September 30th, 2024. Oracle’s advertising and third-party data businesses are officially kaput; political pollsters are abandoning misleading online data; and AI-generated slop is already overtaking the internet. Daily News Roundup.
The Trade Desk Hits A Billion-Dollar Run Rate And Explains Why It ...
Feb 16, 2022 · The Trade Desk earned $1.2 billion in 2021, a 43% jump from 2020 and the first time the company cleared one billion dollars in revenue in a calendar year. That $1.2 billion was earned on $6.2 billion in total platform spend – placing The Trade Desk’s take rate a tad shy of 20%. The Trade […]