Campa Cola's comeback: How Reliance is shaking up India's drink …
1 day ago — Reliance Industries, through its fast-moving consumer goods (FMCG) arm Reliance Consumer Products Ltd (RCPL), is rewriting the playbook in the Indian beverages market with the revival of Campa Cola. Once a household name in India, Campa Cola is now emerging as a serious contender, challenging established players like Coca-Cola and PepsiCo.
Higher margin to retailer & aggressive pricing by Reliance's Campa ...
4 hours ago — Reliance Retails Campa Cola has disrupted the beverage market with its Rs 10 pack in PET bottle, forcing the rival beverage makers to reduce their prices to retain their market share and continue ...
Reliance's not-so-secret weapon makes Tata sound alarm as new ...
2 days ago — Reliance Industries, through its FMCG arm Reliance Consumer Products Ltd. (RCPL), is quietly rewriting the rules of the Indian beverages market with its revival of the once-popular Campa Cola brand. Perhaps with an intention to disrupt the cola wars, the brand has already forced established players like Coca-Cola and PepsiCo to rethink their strategies.
Big move by Mukesh Ambani as Reliance Industries to revive Campa Cola …
1 day ago — Updated : Oct 20, 2024, 02:59 PM IST. Mukesh Ambani's Reliance Industries, through its FMCG arm Reliance Consumer Products Ltd is set to revive the brand Campa Cola. As the company is using its extensive financial resources and distribution network to disrupt the market, this will pose a significant threat to other known brands like PepsiCo and ...
Campa Cola is back: Mukesh Ambani’s Reliance Industries …
Mar 9, 2023 — Reliance Industries group’s FMCG unit today announced the relaunch of Campa Cola, alongwith two other flavours, almost 23 years after the iconic soft drink brand stopped selling in India....
Campa Cola: Iconic Indian soft drink set to make a comeback - BBC
Indian billionaire Mukesh Ambani's Reliance Group is set to relaunch an iconic 50-year-old beverage brand, Campa Cola, this summer. It bought the brand from its makers, Pure Drinks,...
Reliance to relaunch iconic Campa cola brand | Business News
Mar 9, 2023 — Reliance Consumer Products Ltd (RCPL), the FMCG arm and a wholly-owned subsidiary of Reliance Retail Ventures Ltd (RRVL), Thursday announced the relaunch of the iconic 50-year-old beverage brand, Campa, “contemporized for a new-age India”.
Old taste, new bottle: Iconic beverage Campa Cola set to make a ...
Mar 10, 2023 — Icononic beverage brand Campa Cola is all set to make a comeback in the Indian market after almost over three decades. Businessman Mukesh Ambani-led Reliance has announced the re-launch of the 50-year-old iconic beverage brand in a new contemporised avatar which will hit the markets this summer.
Asia’s richest man to relaunch iconic 1970s Indian soda that once ...
Mar 11, 2023 — Ambani’s Reliance Group said this week it would reintroduce Campa Cola to India’s multibillion-dollar non-alcoholic drinks market this summer in three flavors: cola, lemon, and orange, CNN...
Campa Cola is back: Mukesh Ambani's Reliance rolls out iconic …
Reliance Consumer Products (RCPL), the fast-moving consumer goods arm and subsidiary of Reliance Retail Ventures (RRVL), on Thursday announced the launch of the iconic brand, Campa, made for a...
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