BLACKPINK's Jisoo is booked and busy. So we now know there was a reason behind her front-row appearance at the Tommy Hilfiger NYFW show, after all. Weeks after the runway, the BLACKPINK member finally joins the Tommy Hilfiger family as global brand ambassador.

Tommy Hilfiger, which is part of PVH Corp., has tapped global musician and actor Jisoo to appear in the brand’s fall 2024 ad campaign. The brand follows Jisoo, the 29-year-old South Korean singer and actress,

Tommy Hilfiger has tapped Jisoo as the face of its fall 2024 campaign, with the Blackpink singer starring in a series of photos promoting the brand's new "modernized prep classics." Jisoo shot the campaign photos in New York City,

BLACKPINK ’s Jisoo has officially been named the ambassador for Tommy Hilfiger ’s Fall 2024 campaign ! Announced on October 22, the collaboration sees the global K-pop star representing the iconic brand in a series of stunning campaigns.