Sprite brand director Kate Schaufelberger details how last year's sales benchmarks made the shift from LTO to permanent ...

Beverage marketers are keenly aware that not all product launches will succeed. Coca-Cola Spiced, which launched last year as a “permanent” addition to the Coke lineup, was discontinued before the end ...

Tim Pitt drives a restomod based on the Austin-Healey ‘Frogeye’ Sprite – and inspired by a giant-killing 1960s race car.

In 1959, the U.S. car market reached peak tail fin. That year’s Cadillac Eldorado took jet-age styling to the extreme, with ...

Johannes Leonardo helped craft a social-first campaign that captures true-to-life conversations between stars from different ...

Cola’s billion-dollar club in India, becoming its third brand after Thums Up and Sprite to hit this major FMCG milestone.

Coca-Cola is launching BodyArmorLyte in India, aiming to boost ThumsUp and Sprite to $2 billion brands. The company expects a ...

Coca-Cola will be introducing beverage brands like Honest Tea, BodyArmorLyte and Vitaminwater in the Indian market, besides ...

Chapter 6 introduced a few new mechanics in Fortnite, like the Sprites and their shrines. Learn where to find them and how to use Sprites for boons.