Today every sport fan has a camera in their pocket. Every goal, reaction and celebration can be clipped, shared and spread within seconds. In many ways, these moments feel more authentic than the ...

Zapping time-how quickly a viewer can switch between content or launch playback-has become a critical metric. Fast zapping time reduces reported faults, enhances satisfaction, and decreases support ...

Streaming has created endless opportunities for content owners, broadcasters, and service providers, at just a simple click of a button. However, it has also made discovery one of the toughest ...

Is live sports streaming driving new subscription growth on major platforms like Netflix, Prime, and Disney+? In this exclusive interview with Streaming Media's Jan Ozer, Worldpanel by Numerator's ...

Comcast Advertising has released new research on the effects of contextual alignment in advertising. In this Q&A, Kristin Shumaker, Comcast Advertising Analyst, and Larry Allen, VP of Global Strategy ...

Interactive D2C app developer Kiswe has partnered with Joe Hand Promotions, a provider of out-of-home live sports and entertainment distribution to bars and restaurants to develop the Joe Hands ...

In the modern streaming ecosystem, the content owner often must now deliver the content to numerous streaming platforms while modifying the content in each case to meet the tangled web of unique needs ...

Not every impression is created equal. Some sell sneakers, some drive subscriptions, and a growing number do something else entirely: serve society. These are what we might call ethical impressions, ...

Sports have brought communities together from day one – first in-person, then wherever a TV resided, and now, nearly anywhere in the world with an internet connection. Live streaming has broadened ...