AI is being hyped as the magic tool to give small and medium size businesses a lift when it comes to competing with others, but a recent study of 750 SMBs suggests otherwise. Could it come down to ...

With "F1: The Movie," Apple’s Original Films unit scored its first big commercial hit as a theatrical film producer -- pulling in $55 million domestically and $88.4 million internationally, per IMDb’s ...

Lucy McLellan's last day at Stellantis is July 11. She joins T-Mobile as chief brand and communications officer.

At best, hashtags are harmless. At worst, they make your brand look out of touch with current best practices and user behavior. Don't waste strategic brainpower on them.

DM9 Withdrew Its Grand Prix Winning Entry for appliance maker Consul and submissions for two other campaigns following an ...

That is, get an AI agent, which creates massive efficiency for the foundation of advertising. But where does its role begin -- and end?

McDonald's is jumping on the mini trend of recreating branded products as miniature plastic collectible toys with its latest ...

Offerwall, a monetization tool for publishers and developers in Google Ad Manager, rolled out Thursday in general ...

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Wintour will remain as chief content officer for Conde Nast and global editorial director of "Vogue" - titles she assumed in 2020.

However, those who use and support this kind of phrase-making likely believe the opposite -- that “augmenting” reality makes it more real, not less. That seems to be the position taken by local TV ...