Marketing Week4h
‘Laddering up to an idea’: Cadbury on the beauty of ‘compound creativity’
As Cadbury releases the seventh installment of its ‘Glass and a Half’ platform, marketing boss Elise Burditt discusses ...
Marketing Week4h
Let’s celebrate good marketing rather than ridiculing the bad
Our industry is quick to deride campaigns but slow to praise good work. We should focus more on sharing the repeatable ...
Marketing Week11h
Brands urged to tackle ‘name bias’ harming ethnically diverse talent
A new campaign is calling on employers to address the hiring biases stunting job prospects and fuelling pay inequality for ...
Marketing Week21h
Next ups prices to offset £67m increase in wage costs
The retailer intends to increase prices by 1% on like-for-like goods to combat a rising wage bill, alongside a projected £7m ...
Marketing Week21h
Tesco outperforms festive market as Sainsbury’s hits six-year high
Grocery sales surpassed £13bn in December, with Tesco enjoying the biggest market share gains and Sainsbury’s claiming its ...