Americans say the top reasons they'll abandon a brand are because of poor quality and rude customer service, according to a ...

Marketing Management - Most CMOs say they are now using AI tools at least weekly for a range of job-related tasks, including ...

A look at why onsite search has become a critical experience layer as AI-driven search shifts user expectations and raises ...

Artificial Intelligence - Catch up on select AI news and developments from the past week or so. Stay in the know.

Today, there's no shortage of opinion on how to do B2B marketing. From the latest podcasts and blog posts to social media and the LinkedIn echo chamber, you're spoiled for choice. "Unleash the power ...

Discover how SMB marketers can use voice AI to boost customer experience, convert more leads, and achieve tangible ROI by ...

Customer advisory boards can transform B2B account-based marketing by improving customer insights, aligning Sales and ...

Artificial Intelligence - Some 91% of agency leaders say they see a future in which headcount is somewhat or substantially ...

Marketing Management - Knowledge workers say email and and chat/messaging are the tools that lead to the most friction and ...

We live in a celebrity-obsessed world. People and US Weekly magazines dominate newsstands while Access Hollywood and E! fill our screens with nonstop celebrity news. No wonder, then, that ...

When Parker Pen marketed a ballpoint pen in Mexico, its ads were supposed to say, “It won't leak in your pocket and embarrass you.” However, the company mistakenly thought the Spanish word “embarazar” ...

Perceptual maps are the only way to understand what your position is in the market and how the market views you vs. your competitors. In fact, if you don't have a perceptual map, in essence you're ...