As AI floods corporate comms, Aussie B2B marketers still trust their professional networks more than anything else.

SEO isn’t dead, but marketers will need to pivot to new strategies that prioritise AI citations in the coming years, leaving the traditional website model unrecognisable.

For marketing professionals whose careers have been built on technical expertise or operational efficiency, the shift can ...

Australia is among the 11 global markets where Amazon Ads and Netflix will roll out a newly announced advertising partnership.

At the start of this week, in its bid to make a case for continuing to be exempted from Australia’s upcoming under-16s social media ban, YouTube went on the offensive with a full-page advertisement in ...

Apple’s brand is grounded in the fact that it knows how to win people’s hearts through the simplicity of experience.

Work Art Life by Studio Pip and Co. The first SBS symbol to hit the screen was a gradient blue and white globe surrounded by a blue and white ring. It was used across all of SBS’s stations and ...

This article appeared in Marketing May 2006, when Scott Morrison (Australian Treasurer) was MD at Tourism Australia, and approved the infamous ‘So where the bloody hell are you?’ campaign. Sam ...

Australia’s new prime minister designate Malcolm Turnbull last night announced his leadership challenge via his social media platforms. What lessons can politicians take from the immediacy of the ...

Rob Grant sits down with A2 Milk Company’s Susan Massasso to discuss the meteoric rise of the milk brand that never discounts. In our current era of relentless retail price-cutting, best epitomised by ...

Marketing is an industry shaped by rapid tech development and disruptive change, making it challenging to work ‘future forward’. Rani Arsanios looks ahead to the year 2030, speculating on how the ...

Heeding critiques of its beer over the past few years, Carlsberg has introduced a new brew it promises to be better than the last. Carlsberg is owning up to its long-running global slogan ‘Probably ...