Today’s marketing landscape continues to evolve at a rapid pace, requiring industry executives to stay attuned to the latest innovations if they hope to successfully build their brands and grow ...

Target is the only retailer running a national campaign developed directly with Netflix and featuring on-screen talent from the show.

Launching first in partnership with Etsy and Shopify, the Instant Checkout functionality has the potential to rival Amazon and Google, one expert said.

The Belgian chocolate brand is refreshing its identity with a refined logo, new design system and global campaign featuring the “Gossip Girl” star.

The deal grants the betting platform exclusive integrations and digital sponsorships across NBCU sports properties including the NFL and NBA.

Horizon Global will focus on U.S.-centric global clients and bring together Horizon’s Blu and Havas’ Converged.AI platforms.

Omnicom needs to appoint a commission-approved monitor to ensure it is staying complaint with the FTC’s directives around ad spending.

The Kraft Heinz brand’s social-first campaign nods to the historically tough housing market by offering a 12-month “lease” on coffee for less than $40.

If companies wait for regulation, they will always be behind, says Integral Ad Science Chief Compliance Officer Kevin Alvero.

A “pre-tariff windfall” of activity and burst of spending on social platforms led to a surprise upward revision of the researcher’s 2025 forecasts.

The IAB revised its 2025 full-year U.S. advertising spend forecast down from 7.3% growth to 5.7%, based on continued concerns about tariffs and other macroeconomic pressures, in a new report. In ...

David Hasselhoff, Paula Abdul and ALF are featured on a hotline and in digital spots as the Frito-Lay brand taps into fandom and nostalgia.