Snapchat highlights two key monetisation paths for creators: on-platform revenue sharing and off-platform brand partnerships, ...

Experts say even marginal adoption of ad-free models could make creators the most reliable way to reach audiences ...

Havas India has announced a partnership with Banijay Asia.

Experts argue that the timing of enforcement, landing right before India’s peak festive quarter, forces FMCG brands to get ...

Brands are treating ORM as part of the digital and customer service backbone; Online reputation management will soon move ...

The shift from indulgence-led food advertising wasn’t spontaneous; it was driven by evolving consumer behaviour and structural changes across the industry ...

Horizon Global will unite Horizon’s Blu platform and Havas’ Converged.AI platform to form a seamless, AI-native experience - ...

Tata Play has introduced Coco, an AI-assisted puppy mascot set to represent the brand across all consumer touchpoints.

Exchange4media provides latest and breaking news about advertising agencies, marketing, media, digital, television, ads, ...

The STAIRS Foundation (The Society for Transformation, Inclusion, and Recognition through Sports), a National Sports ...

Himanshu Mody has moved on from Suzlon Energy as Chief Financial Officer (CFO), according to media reports. Mody joined ...

Eurogrip Tyres has launched a new advertising campaign focusing on its patented tubeless tyre technology, with two brand ...