A few years ago, I worked with a small wellness brand in Ireland that wanted to grow its Instagram following. They had a ...

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Barbie and Mattel have transformed their marketing strategy and succeeded in gaining new followers and engaging with adult ...

In November 2024, researchers at Trend Micro’s Zero Day Initiative disclosed a set of security vulnerabilities in Mazda’s ...

Jaguar’s “ Art of Performance ” wasn’t just branding fluff—it was a strategic orientation. The company knew it couldn’t ...

Discover how the retail industry is set to undergo a major transformation with the integration of AI technology by 2025.

Explore the escalating trend of private equity's investment in wealth management firms and its implications on the financial ...

A threat actor, identifying themselves as “Grep,” reportedly accessed the company’s internal Jira server using exposed ...

In 2008, Lexus partnered with multicultural agency Walton Isaacson to build experiential campaigns that actually went into ...

In 2023, Jasmeet Singh wasn’t brought into HUSCO just to “modernize I.T.” He was tasked with something deeper: transforming a ...

In December 2011, two giants in the travel marketing world—MMG Worldwide and Ypartnership—announced a merger. The newly ...