Global CEO, Starcom MediaVest. Laura Desmond leads over 8,000 employees across 130 offices globally. She was first appointed to the role of global chief at SMG in 20 ...
People expect something more from our industry than what we’re giving them. Consumers want a fair trade for their attention.
“The chatter about dating apps and questions of whether or not they work is overblown,” Tinder svp of global marketing Stephanie Danzi told Campaign. “But of course, we're always listening to users, ...
From Apple’s cultural misstep to Bumble’s billboard backlash and Jaguar’s controversial rebrand, here’s Campaign’s take on the brands that tripped up in 2024, offering lessons in creativity, cultural ...
U.S. holiday retail sales are expected to top $1 trillion in 2024, with about a 3% projected increase from last year, as ...
Campaign US takes a look back at our podcast conversations throughout 2024, including conversations with Dow Jones and Wall ...
Holiday travelers passing through Concourse C at Ronald Reagan Airport in Washington, DC, Dec. 19-20 were treated to a sweet ...
When asked to rate the new business pipeline for 2025 on a scale from 1 (ice cold) to 10 (burning hot), most respondents ...
Planet Fitness has landed on a new brand platform for its latest annual campaign to lure new fitness-minded inhabitants in the coming year.
The Lego Group selected Publicis One as its global media buying and planning agency of record following an 18-month ...
More than three decades after being banned by the U.S. federal government, lawn darts are back. Well, actually — hopefully — not the dangerous backyard game itself. But Old Fourth Distillery has ...
Data from Campaign School Reports proved a hit in 2024, from features about hybrid-working to parental leave policies.