EssenceMediacom was incumbent on media, while IPG's MullenLowe held creative duties in Europe, alongside Omnicom's BBDO in the US.

Just one day after Bayer announced a global agency realignment with IPG for creative, media and production, its consumer healthcare rival Kenvue has confirmed it is launching its own global review.

Animal’s campaign swaps beauty tropes for lived moments, using narrative-first storytelling to test skincare’s place in a performance-driven digital economy.

Weber Shandwick has promoted Shashikanth Someshwar to chief executive officer of its India operations, effective 1 October, marking a leadership transition in one of the firm’s fastest-growing Asia ...