Between January and June 2025, COMvergence tracked 73 moves and retentions in India, representing media spends of an ...

The review is intended to “reduce complexity, improve execution and accelerate growth,” says a company spokesperson.

Weber Shandwick has promoted Shashikanth Someshwar to chief executive officer of its India operations, effective 1 October, marking a leadership transition in one of the firm’s fastest-growing Asia ...

AI-driven discovery is reshaping brand visibility, demanding machine-readable content, structured authority, and multimodal ...

Animal’s campaign swaps beauty tropes for lived moments, using narrative-first storytelling to test skincare’s place in a performance-driven digital economy.

EssenceMediacom was incumbent on media, while IPG's MullenLowe held creative duties in Europe, alongside Omnicom's BBDO in the US.

"Be more entertaining. Be more interesting. Be more attention-grabbing. Hit people in the feels,” urges Zac Martin, who ...

Our weekly roundup of the latest appointments and account wins from FINNFluence, XLRI, Vigor Media, Dentsu Creative Isobar, ...

As it layers AI across nearly every product surface, the platform is betting that automation and insight will deepen its hold over creators and advertisers alike.

Commenting on the launch, Siddharth Gupta, general manager-marketing at Britannia Industries, said, “With Pure Magic, our goal has been to bring a fresh and playful twist to choco indulgence. Together ...

At its first advertiser summit in Mumbai, the social media platform outlined its India strategy, alongside its global partner, Aleph.

EXCLUSIVE: NP Digital's founder, Neil Patel, says Generative Engine Optimisation is already outperforming paid search, email ...