The review is intended to “reduce complexity, improve execution and accelerate growth,” says a company spokesperson.

His elevation follows his role as interim managing director earlier this year, after the departure of India CEO Valerie Pinto ...

EssenceMediacom was incumbent on media, while IPG's MullenLowe held creative duties in Europe, alongside Omnicom's BBDO in the US.

Animal’s campaign swaps beauty tropes for lived moments, using narrative-first storytelling to test skincare’s place in a performance-driven digital economy.

A look at how brands like Narayana Health, Instamart, ITC Aashirvaad, and more, are celebrating World Heart Day through their ...

As unseasonal downpours disrupt Durga Puja and Ganesh Chaturthi, agencies shift from rain-washed billboards to digital-first ...

Our weekly roundup of the latest appointments and account wins from S4 Capital, PASG, and many more.

As AI hype sweeps industries, brands risk credibility by overstating capabilities. Exaggerated claims may win attention now ...

The new entity, Horizon Global, boasts $20 billion in combined global billings, and combines its parent companies’ respective ...

Ndidi Oteh, the new global chief executive of Accenture Song, discussed navigating change and scale, plans to expand in media ...

Candidness is supposed to be a workplace superpower. Yet somehow, says Publicis's Vini Dalvi, we save our most useful feedback for machines.

Against this backdrop, Rajamouli lends his signature spectacle to Hero MotoCorp’s launch of the Destini 125. This premium scooter is introduced with the drama of a futuristic yantra, engineered to ...