In one of the first of what could be many competitive responses to Omnicom's impending acquisition of Interpublic, media agencies Horizon Media Holdings and Havas have announced a new joint venture ...

WPP Media has promoted Stuart Bowden to president, strategy and capabilities, global clients amid a global leadership shuffle. Bowden was previously global chief strategy officer of WPP Open Door, the ...

For over a decade, our global creative agency, Forpeople, has been deeply embedded in the Chinese market. From this experience, we’ve seen shifts that are setting new standards in consumer expectation ...

Two creative directors of global agency Forpeople share lessons in working with Chinese clients, ditching past assumptions to strike a balance in design expression for premium brand experiences.

Heineken's global head of brand, Nabil Nasser and LePub's global CEO, Bruno Bertelli, talk exclusively to Campaign about Rooftop Revival, a pioneering campaign that reimagines city rooftops to solve ...

Somebody whispered “Italian Brainrot,” and like any self-respecting adult, Ad Nut panicked. It was prepared for mafia knockoffs over foamy espresso or even a cursed Sopranos reboot. Because all that ...