Health & fitness is one of the most challenging and competitive verticals in the mobile industry. According to the latest ...

AI marketing is becoming more accessible to app owners and marketers with practical implementation tactics that help businesses increase their ROI with more creative solutions. Top AI marketing ...

CPA stands for Cost / or Commissions per Action and is essentially an umbrella type for a number of other models such as CPI and CPS. This is the most popular model among publishers because it offers ...

The Epic Games vs Apple ruling allowing US app developers to direct users to external purchase flows has opened a revenue goldmine. However, most ...

FunnelFox CEO Andrey Shakhtin explains how mobile apps are bypassing Apple's 30% App Store tax through web-to-app funnels.

Catherine Beattie shares her journey to Director of Programmatic at WeatherBug and offers advice for women in mobile advertising.

Fantasy sports are back in focus with the 2025/26 seasons of the National Football League and the English Premier League starting in September, but it may ...

Users want relevant ads but distrust data collection. New industry insights reveal how to balance both profitably.

As AIGC technology continues to reshape industries worldwide, the global mobile app market is undergoing rapid transformation and unlocking new opportunities. To help industry professionals stay ahead ...

Google Gemini has been steadily climbing up the app store install rankings over the past few weeks, and if current growth continues it could push ChatGPT ...

Discover why smart marketers are securing Android OEM inventory while others overpay on traditional platforms.