AI-enabled advertising could reduce ad loads; Jimmy Kimmel is (still) causing a stir; and Microsoft plans to ensure fair ...

Is a divestiture of Google’s publisher ad server and ad exchange products necessary – or impossible? During day two of the ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

The shift from traditional search to AI chatbots has huge implications for the entire marketing organization, says Bluefish CEO Alex Sherman.

Agencies that dismiss in-house development are limiting their differentiation. Here are five questions to ask yourself before ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and ...

Jeffrey Hirsch takes the reins of QuantumPath, a media-buying platform that uses AI to help with planning and campaign ...

In today’s digital advertising landscape, first-party data and clean rooms remain highly relevant. However, artificial ...

Court is back in session. And the fate of the open internet is in the balance. US District Court Judge Leonie Brinkema ruled ...

On Monday, a civil trial kicked off in response to a 2023 FTC claim filed against Amazon. The FTC accused Amazon of tricking ...