New APIs from Roku, Comcast and The Trade Desk are reshaping digital advertising, from self-serve campaign management to cross-platform measurement. But when it comes to identity and targeting, a new ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

Traffic-starved pubs are hopeful their audience data will fuel advertising’s automated future – if only they can wrest ...

New APIs are reshaping digital advertising, but a new study finds that IP address matching is missing the mark.

The Trade Desk posted solid Q3 results on Thursday, with $739 million in revenue, up 18% year over year. Net profit increased ...

The phrase “caution is key” has become a totem of the new age in US antitrust regulation. It was cited this week by both the ...

Meta is profiting from fraudulent ads; LLMs are taking advantage of SaaS pricing policies; and agencies aren't going under… ...

AppLovin may be facing heat over its data privacy practices, but soaring profits and big AI ad bets have investors cheering ...

Before Warner Bros. Discovery’s Q3 earnings call even began on Thursday, the investor relations team made it clear that ...

Perhaps you know the supplement brand AG1. Or maybe you know it by its original name, Athletic Greens. Regardless, the ...

Social CPMs have risen. Incremental audiences on social platforms have declined. Growing brand-safety concerns make the ...

Netflix announces a new way to measure viewership; streaming and smart TV companies face investigations; and Polymarket ads ...