How to optimise for the changes in search behaviour that have emerged as a result of GenAI, and how marketers can gauge the ...

The introduction of generative AI summaries and answers to search, as well as the popularisation of tools like ChatGPT, has ...

As LinkedIn grows in popularity, many brands are looking to get the most out of this platform. How are stand-out brands using it to succeed, and what can marketers learn from them? LinkedIn has long ...

A truly seamless omnichannel experience is “nirvana”, in the words of Amanda Hudson, former Global Head of Business Transformation at fashion brand All Saints. “I think it’s a journey that everybody’s ...

Retailers “want to be easy to work with”, says Michaela Weber, interim General Manager, EMEA at BigCommerce; but the catch-22 is that reducing friction on the road to purchase can lead to a higher ...

Predicting the future is a notoriously difficult task. None of us happen to have a perfect crystal ball. If I did, I’d probably be spending my lottery winnings about now. But there are some approaches ...

TikTok has, for a while now, been a social channel of huge influence, birthing trends and shaping purchase decisions (just think of the infamous hashtag #TikTokMadeMeBuyIt). Despite this, however, ...

We spoke to five experts with their finger on the pulse of learning and development to find out what they see ahead in 2025. Marketers are frequently required to master new skillsets and tools to ...

Only last month, Ebiquity and the WFA produced a report suggesting a shift in marketing budgets towards performance, driven by retail media and CTV. The consensus seemed to be that marketers are being ...

In a year where many marketers expected support for third-party (3P) cookies to finally be phased out once and for all, marketers’ interest in econometrics has risen significantly from 2023 levels, ...

We’ve published a list of digital and marketing trends every January at Econsultancy for well over a decade, and have been training marketers for the better part of 20 years. Looking back at some of ...

Social media in 2024, what to expect? Well, there are plenty of trends this year that reveal wider preoccupations within the marketing industry – from creators helping with product development, to the ...