At the Festival of Marketing, Spark Foundry’s Marcos Angelides detailed the potential of GenAI to upend ecommerce, making it ...

Managing Partner Econsultancy. Paul Davies is the Managing Partner at Econsultancy, where he and his team work alongside FMCG ...

Michelle Peluso, EVP and Chief Customer & Experience Officer at CVS Health, on how the company uses customer insight to ...

Boost confidence and accelerate your team’s marketing and ecommerce capabilities to help them deliver a seamless customer ...

Octopus Energy CEO Greg Jackson and CMO Rebecca Dibb-Simkin on staying connected to its customers as it grows.

How do you democratise consumer insights in pursuit of ad effectiveness? For PepsiCo, the challenge was not just getting access to those insights but sharing them across a huge, global organisation to ...

Speaking at the Festival of Marketing 2024, insights leaders from PepsiCo detailed the change management process of ushering in a new platform, Ada, bringing together all ad testing data, and setting ...

“To help people learn, they’ve got to be able to go away and use these skills and capabilities,” says Specsavers’ Head of Brand Expression and Marketing Excellence, Abi Willstead. With the demands on ...

Laura Keir is CEO at Protein Works, a Cheshire-based protein shakes business that is growing rapidly, with a turnover of £42.8m in the year to August 31, 2023, up from £30.7m. We caught up with Keir ...