Customer success isn’t just a department; it’s a foundational element that drives meaningful outcomes. In marketing, where technology intersects with strategy, success hinges on more than just ...

In the energy sector, CMOs face a growing challenge: how to engage customers in a historically low-touch industry while navigating market volatility and regulatory complexity. Traditional marketing ...

For brands, being loved by their customers is something that has often been pursued and coveted. Nevertheless, the very idea of ‘brand love’ has constantly gone in and out of fashion, with much debate ...

The advertising industry thrives on precision. The right message, delivered at the right time, to the right audience, can transform campaigns into cultural phenomena and ROI into record-breaking ...

Luxury and premium brands are always confronted by the challenge of growth. Growth into new geographical markets, new product lines, or new consumer segments. However, pitfalls in the choice of the ...

As AI becomes integral to marketing and customer service, businesses face a paradox. On the one hand, consumers are enjoying improved convenience, personalization, and efficiency. On the other, AI ...

The stage seemed set: Super Bowl LIX was going to go down in history as ‘the AI Super Bowl.’ Except, it didn’t quite work out that way. Many of us in the advertising and media world had speculated ...

Many Gen Zs struggle to find real connections. Dating apps can be a great place to start, and there are lots of success stories out there. But online dating can also be overwhelming and feel empty. To ...

Cookie-based audience targeting often created the illusion of “personalized advertising.” But now that consumer privacy has become a key industry priority, third-party IDs, gleaned from invasive tech ...

Despite the 15 years I spent agency-side, it was the three years client-side that taught me what it really means to “do marketing.” When you’re responsible for chunky budgets, pitching work internally ...

Brands strive to deliver the right message to the right customer on the right channel. But before that can happen, they need to know exactly who their customers are. This is where identity resolution ...

Each year, the media industry orbits around key cultural milestones, from big moments in international sport or pop culture, to annual days which mark social and cultural moments, such as Valentine’s ...