On this episode of AI: Machine-Made Marketing, we explore how synthetic populations—statistical reconstructions of entire societies—are reshaping the marketing landscape. Our guest, Ray Kong, Chief ...

In this episode of Retail Media Unboxed, Nick Morgan, CEO of Vudoo, reveals how his company is redefining the shopping journey by making every brand touchpoint instantly shoppable. Nick explains why ...

In a world where attention is fleeting and personalization is everything, experiential marketing agency Cinco is rewriting the rules of digital engagement. Known for award-winning activations for ...

Given all the “SEO is dead” discourse lately, you’d think we’d have settled on a replacement strategy that fits this new era of artificial intelligence content discovery. And while I hate to be the ...

Last-click attribution has long been a staple in marketers’ measurement toolkits. It’s fast, widely adopted, and provides clear signals that can guide real-time decision-making. But while useful and ...

Has marketing measurement been broken from the start? INCRMNTL’s founder, Maor Sadra, joins us to unpack why last-click attribution led us astray, how AI is reshaping measurement, and what CMOs must ...

Elmwood CEO Daniel Binns shares why purpose still matters—and how today’s most successful brands turn intent into measurable impact. Discover practical advice on staying authentic, designing for ...

Last month, Meta defended its use of Australian Facebook and Instagram posts to train its AI, arguing it needed “real” conversations to understand Australian culture. Critics highlighted the absence ...

Connected TV (CTV) continues to attract brand investment and consumer attention, with the IAB UK forecasting that CTV ad spend could reach £2.94 billion by 2028. However, despite this growing ...

Future is Female Judges Are Here—And They’re Absolutely Incredible! We’re beyond thrilled to reveal this year’s powerhouse panel of Future is Female judges! In partnership with Adform, we’ve assembled ...

The shopper journey continues to reflect a chaotic web of touchpoints, with a McKinsey study showing most shoppers weave through three to five channels before making a purchase. Over the past two ...

When a new product drops, all you hear is the cascade of jargon. It’s all about the new features and how minor upgrades makes the former model seem practically medieval. Sales teams chase quick ...