Rivals leave Puma on back foot

Puma shares tumble 16% after quarterly sales and profit miss
(Reuters) -Puma shares fell by 16% as the market opened on Thursday after the German sportswear brand reported lower than expected fourth-quarter sales and a decline in annual profit. The weak results late on Wednesday came after rival Adidas reported strong sales and profitability,
Puma shares plunge after missing profit target
While this increased revenue, it weighed on Puma’s profit margin. The company is aiming to boost its margin through cost cutting, which it said would include reallocating staff to “strategic growth areas” such as marketing, while keeping the total headcount “stable”.
Rivals leave Puma on the back foot as sluggish sales send shares tumbling 22.8%
Just a day after Adidas reported solid results, Puma said fourth-quarter sales rose 9.8% - below the 12% forecast by analysts.
Puma shares plunge 23% as weak profit shakes confidence
Shares in Puma dropped 15% as the market opened on Thursday after the German sportswear brand reported lower than expected fourth-quarter sales and a decline in annual profit.
Puma shares fall 16 per cent after quarterly sales and profit miss
Puma (PUMG.DE) shares fell by 16 per cent as the market opened on Thursday after the German sportswear brand reported lower than expected fourth-quarter sales and a decline in annual profit.The weak results late on Wednesday came after rival Adidas reported strong sales and profitability,

Puma launches cost-cutting drive

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