AMC Theatres is confident its new business model of running ads before movies won’t discourage filmgoers from coming to ...

The theater chain’s decision brings it in line with what its biggest competitors, Regal and Cinemark, have been doing since ...

Movie theater chain AMC will show more ads ahead of feature films starting next month . It’s a reversal for one of the ...

AMC Theaters will start showing advertising after the trailers and before the movie begins. Regal and Cinemark have had ...

Dogma' is being blessed with a theatrical re-release across 1,500 AMC Theatres screens in honor of its 25th anniversary.

The pre-show will go on and on as the exhibition giant will introduce a “platinum spot” advertising window on July 1 ...

“While AMC was initially reluctant to bring this to our theaters, our competitors have fully participated for more than five ...

Regal Cinemas is offering $1 tickets on family-friendly movies all summer long. Starting Tuesday, June 10, moviegoers can ...

AMC Entertainment Holdings Inc. has agreed to run more advertising in its theaters, ending its yearslong opposition to ...

AMC Theaters will soon run even more commercials before its movies start, adding non-trailer ads to its pre-movie spots.

Memorial Day weekend set moviegoing records, and a lot of the sales went to AMC as the largest theater chain. AMC stock is ...

AMC responded to news today that they're running more ads before movies. Essentially, it doesn't impact moviegoing, according ...