An originally illuminated, red “WONDER BREAD” roof sign faces south, and currently reads “WO D R READ” due to the removal of three letters. The Interstate Bakeries Corporation acquired the ...

All 3 have since vanished—sold, removed, fallen, maybe discarded: the bold letters atop the Wonder Bread building on the East Side; the Flexlume sign, advertising a century of sign-making ...

You ask the experts. We reached out to Wonder Bread, one of the brands most synonymous with white bread, to find out the very ...