New Year’s Day is widely framed as a moment of renewal, optimism, and forward momentum. Yet across households, workplaces, ...

By reorganising its portfolio around consumer mindsets and prioritising value over price, the brand cut confusion and grew ...

Shifting focus on a visual scene without moving our eyes — think driving, or reading a room for the reaction to your joke — is a behavior known as covert ...

Fast sports call for more than strength or speed. Clear vision, stable focus, and quick depth perception shape how well an ...

The story of Santa’s success as a brand is about the position he has taken in our minds. Sure, Coca-Cola played a big role.

A few intentional decisions before you pack away the decorations can save you hours next year — and make the holidays feel lighter, not louder.

A new study published in BMC Psychology provides evidence that the way people judge a woman’s physical attractiveness differs ...

A new study led by Dr. Jiang Yi from the Institute of Psychology of the Chinese Academy of Sciences has revealed the first ...

Some individuals rely heavily on visual and sound cues when making decisions, and this sensitivity can lead to persistent maladaptive choices.

For some people, everyday sights and sounds quietly hijack decision-making—and refuse to let go.

Why does stopping at a red light become automatic? New neuroscience shows how the cerebellum turns visual cues into fast, ...

Meta is rolling out a software update for its range of smart glasses, pushing the devices further away from being just cameras on your face.