After reading Kevin Plank’s recent commentary on why he believes in Baltimore’s potential and his commitment to the city, I ...

The Under Armour Next All-America Game includes many of the nation's top football prospects in the classes of 2026 and 2027.

“Investors materially undervalue the Under Armour brand name,” according to UBS’s Global Sportswear Survey, putting the sportswear brand just below giants like Nike ( NKE ), adidas ( ADDYY) ( ADDDF ), ...

Over 100 of the nation’s top prospects are in Orlando this week for the 2026 Under Armour All-America Game. That includes a ...

This article is part of Ad Watch, a series examining claims made in political ads. In the column, reporter Lindsay Weber researches the claims, puts them into context and reaches a “verdict” on the ...

Sherrone Moore isn’t the only person in Michigan’s athletic department who should be out of a job. The Moore allegations – an "inappropriate relationship" with a staffer – are seedy enough. But the ...

Brewing company BrewDog is facing criticism for using the phrase "commercial suicide" in a new ad campaign. The advertisement was for a new IPA beer recipe that is more expensive to produce but is ...

Leaked audio allegedly captures Penn State athletic director Pat Kraft criticizing the program's recruiting and NIL strategy. Kraft is heard taking shots at rival programs like Oregon, Ohio State, and ...

Everyone wants to be in business with Caitlin Clark, even NBA superstars like Stephen Curry. According to a new report from Bloomberg, Under Armour's inability to sign Clark played a role in Curry's ...

Forbes contributors publish independent expert analyses and insights. Tim Newcomb covers tennis gear/business, stadiums and shoe tech. Stephen Curry and Under Armour made their breakup official on Nov ...

Golden State Warriors superstar Stephen Curry will become a sneaker free agent as he and the sportswear company have officially parted ways. Curry left Nike after the first four years of his ...

Stephen Curry will no longer be affiliated with Under Armour. Eakin Howard / Imagn Images Stephen Curry and Under Armour have mutually agreed to part ways, ending the 12-year partnership between the ...