Scientists at the University of California, Berkeley, recently claimed to have conjured the ability to make humans see a “new color” that was beyond the “natural human gamut.” Researchers did this by ...

we all hem and haw over countless paint swatches. Even the most seasoned decorators are no stranger to the paint pick freeze or second guessing their choices!

This experimental method resulted in a visual experience so vivid and unusual that researchers say no digital display or paint swatch can replicate it. “It was jaw-dropping. It’s incredibly ...