Learfield CEO sees NIL marketing momentum amid March Madness as the media and tech company's campaigns for Nissan, State Farm ...

UVM touts an obscure name for its mascot, which is also known as a puma, cougar, panther and mountain lion. Here's how the VT college came to adopt it ...

A minor-league baseball team has debuted its new alternate logo, and it is generating plenty of attention, though maybe not for the greatest reason. The ...

The Portland Bangers, a new USL League Two men’s soccer team, will debut this summer. In soccer, a “banger” is a powerful, ...

Drake's beloved mascot, Griff II, is banned from the NCAA Tournament's first round due to regulations, sparking fan outrage.

The Tasmanian AFL club unveiled its mascot on Tuesday night and images from the event have got Australians all making the ...

Zippy (Akron): "She was No. 1 last year, and she is now the owner of her own NIL deal. Any other year, she'd be the champion, and she remains Ohio's only native kangaroo and a trailblazing female ...

In a Sports Illustrated ranking, Zippy came in as the second-best mascot in this year's NCAA Tournament. The University of Akron's bouncing kangaroo was No. 1 in the rankings last year. Overtaking ...

The Dickinson High School Midgets won’t be represented by the image of a short, angry-looking man in an orange sweater much ...

Topps, Populous and New Balance are all examples of baseball-connected brands that are tailoring their businesses to succeed ...

Khelo India Para Games 2025 has launched its anthem, mascot and logo. The launch was done in the presence of Minister for ...

Graphic designer Emily Morgan added a little more detail to the Notre Dame Fighting Irish Logo in her latest design.