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Paddle brushes, barrel brushes, and detanglers—oh my! The best brushes all serve unique purposes depending on your hair type, texture, and styling goals. “Every person deserves the right brush that ...

Victoria Beckham Beauty is expanding into the tools category with nine sleek makeup brushes, inspired by the art of ...

Did you know that a clear mascara works on lashes, brows, flyaways, and more? A makeup artist and dermatologist tell us ...

Cindy Crawford is a forever icon — her beauty looks from the ‘90s are still influencing trends today. And while pencil-thin ...

Want your hair to smell amazing all day? PureWow editors test the 13 best hair perfumes in the market, from Gisou to Rare ...

"I have mature, slightly thinning eye brows and this product is both subtle and effective at making them look fuller" ...

Sephora started as a perfume shop in France and grew into a giant beauty chain over its 55-year history. Here's how Sephora ...

Finally, wash day. While this is a great routine to avoid overwashing, product buildup from avoiding shampooing is its own ...

Foam rollers are the spongy, softer heatless curl option. They tend to work best when you leave them in overnight. This way ...

Experts Zoë Irwin, Paul Percival, Samantha Cusick, Adam Reed, Riawna Capri and Renée Gadar share their top tricks on achieving a flawless blow dry on various hair types, from grey to Afro hair.