Crafting clear mission and vision statements is critical to shaping company identity, motivating employees and guiding decision-making. A mission statement defines the current scope and purpose of the ...

Here’s an uncomfortable truth: Your vision statement is like a participation trophy on your website. It rests there, grammatically correct but strategically blurry, inspiring no one. Reflect on ...

Marking the start of the fall 2025 semester at Luther College, President Brad Chamberlain introduced a new college mission statement, along with supporting identity, vision and values statements, to ...

Low-dollar shipments from overseas are about to get more expensive. The days are ticking down until the de minimis exemption for customs duties expires as part of President Trump’s global tariff ...

Snacking and shopping—the way it's meant to be Costco’s free samples are one of life’s simple pleasures. There you are, perusing bulk buy after bulk buy, and, like an oasis in the desert, a kind soul ...

Have you ever thought about where a business wants to go in the future? I used to wonder about that too. That’s what a vision statement explains. It’s the big goal a company hopes to reach someday. If ...

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“Over the last few months we have begun to see glimpses of our AI systems improving themselves. The improvement is slow for now, but undeniable. Developing superintelligence is now in sight. … I am ...

Let’s call it what it is: organizational theater. Enormous time and energy go into crafting the perfect string of aspirational words, but rarely are those words embedded into actual behaviors, ...