Images are now parsed like language. OCR, visual context and pixel-level quality shape how AI systems interpret and surface ...

AI is changing the nature of search and rewriting the rules for brands. It has spawned a cottage industry of AI search experts, though skeptics warn of overpromising. This story is one of a five-part ...

This holiday season, more shoppers are expected to use chatbots to figure out what to buy. ‘Tis the season for GEO. As people start relying on chatbots to discover new products, retailers are having ...

Semantic SEO helps search engines understand context. Learn how to use entities, topics, and intent to build richer content that ranks higher. Semantic SEO aims to describe the relationships between ...

For decades, winning a spot in the “10 blue links” at the top of Google could make or break a business. Not anymore. Today, consumers are increasingly turning to chatbots and Google’s own AI Overviews ...

This article was featured in One Great Story, New York’s reading recommendation newsletter. Sign up here to get it nightly. For about two decades now, virtually any business that exists on the ...

Instagram now allows search engines like Google to display public posts on results pages, making it a powerful SEO (search engine optimization) tool for businesses. This is a huge win for business ...

AI-driven search demands optimized content, structured data and a consistent, credible digital presence. Strategic domain names enhance visibility and relevance in AI-generated search results. Align ...

Or maybe more than a sidekick, AI-focused AEO could be the next SEO. Why smart marketers are already doubling down on landing their content in LLM land. Strategic evolution. AEO isn't replacing SEO.

In a matter of months, artificial intelligence has begun to change how people search for things online in ways that have alarmed some marketers. Consumers who use traditional search engines like ...

Todd Friesen, one of the most experienced digital marketers in our industry, recently posted on LinkedIn that the core fundamentals that apply to traditional search engines work exactly the same for ...