We pretended to be children of different ages and got Google’s Gemini to help us prepare our wish lists. What does it think ...

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Blind boxes might just seem like another cute trend of collectibles. But according to Monash University marketing lecturer Dr Racheal Louis Vincent, the craze reveals something deeper. She sees it as ...

Disney’s “Zootopia 2” is trampling all competitors at the box office, with the animated sequel besting even “Wicked: For Good’s” massive opening weekend. The new film follows the police duo of rabbit ...

If you purchase an independently reviewed product or service through a link on our website, Variety may receive an affiliate commission. The new film follows the police duo of rabbit Judy Hopps ...

The unexpected release was first spotted in Hong Kong by Sydney content creator Adrian Widjy, who shared a video of the now-viral mini plushies. Each mystery toy comes hidden inside a plush meatball - ...

Retailers are expanding blind box toy offerings for the holidays. Blind box toys appeal due to low prices and addictive shopping experience. Collectors drive toy growth, but overall holiday sales may ...

This year has been all about the bag charms and blind boxes. What started as a Labubu obsession among celebrities like Lisa from BLACKPINK turned into a viral sensation. With over 16 million unboxing ...

The surging popularity of toys such as blind boxes and collectible figures, which deliver emotional resonance and collectible appeal, have made them new growth drivers of consumption in China in ...

NEW YORK —While U.S. consumers keep searching for an authentic Pop Mart 9992.HK Labubu, rivals are introducing their own cheaper, easier-to-find "blind box" products for the key holiday shopping ...

When assistant marketing professor Ying Zeng clipped a small plush doll—a cute, fox-like character from the Shanghai Disney Resort—to her handbag earlier this year, she didn’t expect it to spark so ...