Following up on the heat they dropped last year, PUMA has once again linked up with the masters of premium Canadian basics, Reigning Champ, for a capsule ...

HONG KONG – China’s Anta Sports Products has agreed to buy a stake of about 29 per cent in Puma SE for €1.5 billion (S$2.3 billion), becoming the biggest shareholder in the German company and ...

Anta will pay 1.5 billion euros ($1.79 billion), or 35 euros per share, to take a 29.06% stake in Puma. The deal comes as Puma has struggled to revive sales after the new CEO Arthur Hoeld, a former ...

Charlotte Hornets point guard LaMelo Ball's partnership with PUMA has remained one of the most exciting sneaker lines to follow in the NBA. That continues today as PUMA Basketball announced an ...

We were big fans of the Deviate Elite 3 and were anxious to see if the 4th iteration could improve on the winning road racer. Good news: It’s still great, even though it’s lighter. We have the shoes ...

Puma has revealed the jersey that Portugal will wear at next summer's FIFA World Cup, which is expected to be Cristiano Ronaldo's last major tournament. Puma With 42 of the 48 qualifiers now confirmed ...

Shares have more than halved year to date amid an increasingly competitive sportswear market and tariffs hitting customer sentiment. Puma's biggest shareholder is currently Artemis which holds a 29% ...

Forbes contributors publish independent expert analyses and insights. Mark Faithfull is London-based and covers retail and real estate German sportswear giant Puma is set to cut 900 corporate jobs ...

Puma athlete Fiona O'Keeffe crosses the finish line first at the 2024 U.S. Olympic team trials Mike Ehrmann/Getty Images Eight years into the supershoes era and, from a position of relative anonymity ...

Puma SE plans to slash 900 more jobs and sharpen its focus on running, football and training as the German brand looks to rebound from its slump. New Chief Executive Officer Arthur Hoeld is revamping ...

The overhaul at Puma is touching every aspect of the business, as the brand “is navigating several company-specific challenges, including muted brand momentum, elevated inventory levels across the ...

When Puma revealed five radical prototypes at the 2025 World Championships in Tokyo, the running shoe world laughed. With their jagged midsoles and sky-high stacks, the prototypes looked more like ...