When companies need to speak with their clients there are a number of ways, advertising to them, the sales team can reach out ...

Despite uncertainty, UK ad spend is climbing, with budgets in the second half of the year shifting towards social media, ...

Festive spikes push influencer marketing’s share in our media mix: Milkmaid’s Manav Sahni Manav Sahni, Head – Dairy Business at Nestlé India, on Milkmaid’s growing festive influencer marketing spends ...

Brands face challenges in growing influencer campaigns, balancing resources, and building authentic connections with audiences across digital platforms.

About Nielsen Marketing Mix Modeling Nielsen Marketing Mix Modeling (MMM) enables customers to assess the impact of their investments, understand what’s working, and optimize marketing budgets ...

Canadian universities are embracing generative artificial intelligence in their teaching plans as more students and instructors opt to use the rapidly evolving technology.

In CHAGEE’s latest brand move, the tea chain has traded its all-black workwear for a fresh uniform collection designed to feel as personal as the drinks it serves. The new line, now rolled out ...

“Nothing refreshes my memory about what I need at the grocery store like coming home from the grocery store.” Remember adjustable-rate mortgages? Here at the California MBA’s Western ...

Better Business Advice has recognized QuickBooks as a top AI marketing tool in 2025, identifying the upcoming Mailchimp-powered marketing agent as a significant advancement for small and mid-sized ...