Lamar Advertising Company (Nasdaq: LAMR), a leading owner and operator of outdoor advertising and logo sign displays, announced today that Ross Reilly has been appointed President of its Outdoor ...

Partnership delivers +12.6% lift in Purchase Intent for leading luxury retailer, illustrating that Wunderkind’s CTV Pause Ads ...

NBCUniversal has announced a new suite of advertising products and data capabilities designed to enhance ... Read More ...

The solutions aim to reimagine digital advertising with new formats, AI-powered capabilities and real-time measurement in the run-up to CES and the Olympics ...

Connected TV has been part of the advertising conversation for more than a decade, but the industry is entering a very different chapter. For years, CTV was seen as a premium reach tool: great for ...

Maison El Nabil, a French fragrance house crafting accessible luxury perfumes, has achieved exceptional brand lift, including ...

AUSTIN, Texas, Dec. 16, 2025 (GLOBE NEWSWIRE) -- Vereigen Media, a leading U.S.-based B2B demand generation company , today ...

In advertising, trust isn’t a soft metric – it’s the currency that keeps the industry moving. Yet in digital out-of-home ...

AUDIENCEX, the leading integrated performance marketing and technology company, announced a year of robust growth fueled by advancements in AI, predictive intelligence, and customer expansion.

NEW YORK, Dec. 11, 2025 /PRNewswire/ -- IAB Tech Lab, the global digital advertising technical standard-setting body, today announced the release of its new CTV Ad Portfolio along with a major update ...

December 11, 2025 - IAB Tech Lab on Thursday released a new Connected TV Ad Portfolio and an updated Guide to Programmatic CTV as the industry moves to standardize emerging ad formats across streaming ...

The updates aim to provide publishers, buyers, and platforms with a common language and more efficient ways to transact emerging CTV formats ...