Edgewater Wireless Systems ( ($TSE:YFI) ) just unveiled an update. Edgewater Wireless Systems has received exchange approval to engage ...

This new capability gives advertisers seamless access to the interactive ad format directly through their DSP of choice ...

At SM Prime Holdings Inc. (SM Prime), water stewardship has come a long way since its early initiatives. As part of its environmental sustainability strategy, the programmatic “Water for Tomorrow” ...

Samsung Ads, the advertising division of Samsung Electronics, has announced the programmatic expansion of its interactive ad ...

Viant Technology Inc. (NASDAQ: DSP), a leader in CTV and AI-powered programmatic advertising, today announced a strategic integration with iHeartMedia, the No. 1 audio company in the U.S. and the No.

Viant struck a deal with IHeartMedia and its Triton Digital ad platform that will make IHeart’s broadcast radio inventory ...

NBCUniversal has announced a new suite of advertising products and data capabilities designed to enhance ... Read More ...

The solutions aim to reimagine digital advertising with new formats, AI-powered capabilities and real-time measurement in the run-up to CES and the Olympics ...

Connected TV has been part of the advertising conversation for more than a decade, but the industry is entering a very different chapter. For years, CTV was seen as a premium reach tool: great for ...

For years, user acquisition strategies have been built around channels. Marketers optimized mobile campaigns in isolation, treated CTV as branding, and measured success within neatly defined silos.

Based on an aggregate of industry data from Gartner and WARC, Infillion has found that by 2028, more than $100 billion in programmatic spend is projected to flow through AI agents. This rapidly ...