Aging means “becoming a target” of the industry, one expert said. After decades of debate, politicians of all stripes are ...

Gray Media Group stands to benefit from a record $10.1B political advertising spend during the 2026 midterms. Read why GTN ...

Our pick of the funniest, smartest, and most impactful print adverts around.

More than half of all ads on Meta's Instagram ran in the service's short-form video product Reels in 2025, up from 35% in 2024, according to data from market intelligence firm Sensor Tower. The shift ...

No, this column is not a sales pitch. And a disclaimer: since 1992, I have made the vast majority of my living selling print advertising. But, is print advertising still relevant? In this razzle ...

The best advertisements don’t just sell products — they are creative and make us think about the brand long after we’ve seen it. These campaigns employ a variety of tools to hook us, such as clever ...

In 1960, advertising executives would down three martinis at lunch, sketch an idea on a napkin, and call it a million-dollar campaign. Today, an algorithm can predict what you’ll buy before you know ...

The New York Times’ advertising arm is finding it can write its own future through technology. As publishers grapple with the "zero-click phenomenon" -- described as a search behavior where users find ...

It s a dark time for consumers, Watchdog Dave Lieber warns. One indicator is the rise of mini disclaimers and terms and conditions in legal mumbo jumbo tiny words. These terms and conditions for ...

What is a niche market? A niche market is a smaller segment of a larger market defined by specific needs or interests. Instead of catering to everyone, you target one defined group, making it easier ...