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A Pop Mart exec wants Labubu and other blind box characters to have Mickey Mouse's staying power
Pop Mart has Disney-sized ambitions for Labubu, and one of its top executives has outlined a road map to ensure that the furry dolls don't become a one-hit wonder. The Chinese toy giant is trying to ...
China's Pop Mart is borrowing from Disney's playbook to turn toothy monster Labubu's blockbuster sales into long-term success, Executive Director and co-COO Si De told Reuters in a rare interview.
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