Iovance Biotherapeutics targets significant market expansion, with lung cancer representing a $10B U.S. peak sales ...

Like many physicians at this fraught time in medicine, I am watching television news now more than ever. Health care is ...

Amneal Pharmaceuticals and mAbxience received Food and Drug Administration approval for two biosimilars. The companies said Monday that the FDA greenlit Biologics Licensing Applications for Boncresa, ...

Check out a month-by-month breakdown of the major events affecting the pharma and medical marketing industries in 2025.

Discover how direct-to-consumer advertising targets buyers, its role in various industries, and why FDA regulations matter. Unlock key insights to enhance your market strategy.

Nine drug manufacturers will offer their drugs to Medicaid recipients at most-favored-nation discounts in exchange for tariff ...

Google’s policy update expands pharmaceutical advertising access in programmatic channels and shifts greater compliance risk ...

The companies were the latest to agree to sell drugs to Medicaid and directly to consumers at discounted prices. President ...

A new survey from SiriusXM Media details the issues that many people have with the current state of TV drug ads—and ...

HHS Secretary Robert F. Kennedy Jr. and FDA Commissioner Marty Makary, MD, MPH, would seemingly like us to believe that they are strong-arming pharmaceutical companies into ending misleading marketing ...

A year ago, I was one of the top spokespeople for the pharmaceutical industry as the chief public affairs officer for the Biotechnology Innovation Organization. It was there I'd spent years creating ...

President Trump’s Food and Drug Administration is cracking down on the “endless” barrage of pharmaceutical advertisements Americans are hit with on a daily basis, FDA Commissioner Marty Makary said on ...