Google Ads has a new experiment feature for Performance Max campaigns that lets you A/B-test assets. This allows you to compare the performance of 2 different sets of assets within the same asset ...

Advertisers can now compare two sets of assets while keeping “common assets” consistent across both versions. Tests can be set up from the Experiments page under the Assets sub-menu, allowing ...

For years, PPC advertisers have considered Performance Max (and Smart Shopping before it) to be a black box, even a black hole. While its powerful automation drives convincing results, the lack of ...

There is good and bad news in this year’s newly released standardized test scores for New Jersey public school students. The good news is the average test scores on the science portion of the tests ...

Google’s second major quarterly release of Android 16 — known as Android 16 QPR2 — is finally here, bringing plenty of new features to Pixel owners, and eventually other brands as well. According to ...

This site displays a prototype of a “Web 2.0” version of the daily Federal Register. It is not an official legal edition of the Federal Register, and does not replace the official print version or the ...

When running a Meta Ads campaign, creative should be at the center of your strategy. As targeting options have become more limited in the platform from the super-granular segments available in years ...

Emerging research suggests that the more you use AI, the more it may negatively affect your critical thinking skills. But it depends on the tasks you use it for and how you use it. Share on Pinterest ...

Hello, this is my performance testing project for The Cat API. I carried out this project with the goal of evaluating the stability and performance of the API under different conditions. Testing was ...

Grail is on a mission to have its cancer blood test become a core part of U.S. screening for a range of tumors. Now, it’s detailing its latest data as it heads to the FDA. Back in June, Grail revealed ...

State Street's Michael Arone is 'uncomfortably bullish' on the U.S. stock market The S&P 500 struggled Friday, two days after booking a record high. Stocks are approaching a clear test after investors ...