The season is over and a summer of wild transfer speculation, luxury holiday snaps, and elaborate kit reveals is on the way. Check back here for all the latest confirmed kits for all 20 Premier League ...

Liverpool have not so much moved into a new commercial era as they have pole-vaulted into one. The headline figure, 1.7 ...

Revenue, Reach and a Reset with AdidasSocial supremacy and a shifting landscapeLiverpool have not so much moved into a new ...

Birmingham City are now a Premier League club in terms of revenue – excluding the millions provided by the top-flight’s TV deal. That’s the verdict of chairman Tom Wagner who has spent the last two ...

Patrick Mahomes and Travis Kelce, still chasing their fourth Super Bowl ring, have officially kicked off their ninth season ...

According to figures from Blinkfire Analytics, Liverpool had 1.7billion engagements across all social media platforms last ...

FC Barcelona unveiled its new away kit, which is inspired by late Los Angeles Lakers legend Kobe Bryant. The yellow top ...

After England Lionesses won the European Championship for the second time in a row, two players in the squad are expected to have many brands lining up to endorse them, similarly to Emma Raducanu ...

Barcelona have fused their new 2025-26 away kit with a dash of sporting immortality in a partnership with late NBA icon Kobe ...

Football Insider has been told by Keith Wyness that Manchester City have set the benchmark for their Premier League rivals.

Premier League kits 2025/26 are dropping thick and fast already. Shirts a huge business these days and the journey of the ...

AFC Bournemouth, Everton, Manchester United and West Ham are playing a series of doubleheaders ahead of the 2025/26 Premier ...